Former three words, brandable domain of The Measurement, Learning & Evaluation (MLE) Project that is the evaluation component of the Urban Reproductive Health Initiative (Urban RH Initiative), a multi-country program in India, Kenya, Nigeria and Senegal that aims to improve the health of the urban poor.

Got featured and still has live, natural organic links/mentions in major online media outlets like  Wikipedia.orgSpringer.comHHS.govUMICH.eduBiomedCentral.comUNC.edu,  etc.