Diffusion of the Tupange Program and Modern Contraceptive Use in Kenya

Sunday, 30 October 2016

In addition to the impact evaluation, an objective of the MLE project was to study whether the Tupange program activities diffused to other cities and to neighboring rural areas. The Urban Reproductive Health Initiative defined diffusion as, “the spread and adoption of new information, ideas, beliefs, or social norms capable of influencing family planning decisions and behaviors that occur through social interaction and infl uence, either at the interpersonal level or through impersonal channels such as the mass media.”

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